CAVS to M4V Converter

Fast CAVS to M4V conversion — no software required

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Settings

The codec to encode the video track. Codec "Without reencoding" copies the video stream from the input file into output without re-encoding if possible.
Set output AVC (H.264) encoding profile. The older the target device, the "lower" profile you should set. More info can be found on the wiki.
Set output AVC (H.264) profile level. Leaving this setting in "Auto" will calculate the correct level and is the best choice in most cases. More info can be found on the wiki.

cavs

CAVS (Chinese Audio Video Standard) is a video compression standard developed by the Audio Video Coding Standard Workgroup of China and adopted as a national standard (GB/T 20090.2) in February 2006. The project began in 2002 with the aim of creating an independent compression technology that could serve the massive broadcasting and multimedia infrastructure in China without relying on foreign-licensed codecs. CAVS, also referred to as AVS1, achieves compression efficiency comparable to H.264/AVC while utilizing a simpler patent framework with significantly lower licensing costs. The standard supports video resolutions from standard definition up to high definition, making it suitable for both terrestrial digital television broadcasting and broadband streaming. Key technical features include 8x8 block transforms, multiple prediction modes, and a loop filter designed to reduce blocking artifacts at low bit rates. The Chinese government endorsed CAVS as the mandatory compression standard for the national digital TV broadcasting system, ensuring broad deployment across set-top boxes and television receivers in the country. While CAVS has limited international adoption compared to H.264 or HEVC, its significance lies in serving one of the largest media markets in the world and demonstrating a viable national alternative to globally dominant video coding standards.
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m4v

M4V is a video container format developed by Apple Inc. and introduced alongside the iTunes Video Store in October 2005. Technically, M4V is nearly identical to the standard MP4 format (MPEG-4 Part 14), with the primary distinction being optional FairPlay DRM protection applied to purchased content from the iTunes Store. Unprotected M4V files are fully compatible with any player that handles MP4, as the underlying container structure and codec support are the same. The format typically contains H.264 video and AAC audio, supporting resolutions up to 4K and features like chapter markers, subtitle tracks, and metadata tags for title, artwork, and ratings. Apple chose the M4V extension to distinguish iTunes content from generic MP4 files, primarily so that DRM-protected purchases would be recognized by the Apple ecosystem of devices and software. M4V files play natively on macOS, iOS, iPadOS, and Apple TV, and unprotected versions work seamlessly in most major media players across all platforms. The format gained significant traction as the iTunes Store became a dominant platform for purchasing and renting digital movies and TV shows. Compatibility with the broader MP4 ecosystem means that video and audio streams within DRM-free M4V files can be processed by virtually any modern editing or transcoding tool without conversion.
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Quality Preservation

Converting CAVS to M4V retains visual clarity and audio fidelity. Choose matching bitrate settings to keep output close to the original.

Cross-Platform Access

Use the converter on any device with a web browser — Windows, macOS, Linux, iOS, or Android. No platform restrictions apply.

Quick Processing

Cloud-based servers handle the conversion efficiently. Most files are processed and ready for download within moments.

How to convert CAVS to M4V

1

Select or drag&drop CAVS video to convert it to the M4V format from your computer, iPhone or Android. Moreover, it is possible to choose it from your Google Drive or Dropbox account.

2

Now your video is uploaded and you can start the CAVS to M4V conversion. If it is needed, change the output format to one of the 37 video formats supported. After that, you can add more videos for batch conversion.

3

If you want, you can customize such settings as resolution, quality, aspect ratio and others by clicking the gear icon. Apply them to all the video files if necessary and click the button "Convert" to process.

4

Once your video is converted and edited, you can download it to your Mac, PC or another device. If necessary, save the file to your Dropbox or Google Drive account.

About formats

CAVS (Chinese Audio Video Standard) is a video compression standard developed by the Audio Video Coding Standard Workgroup of China and adopted as a national standard (GB/T 20090.2) in February 2006. The project began in 2002 with the aim of creating an independent compression technology that could serve the massive broadcasting and multimedia infrastructure in China without relying on foreign-licensed codecs. CAVS, also referred to as AVS1, achieves compression efficiency comparable to H.264/AVC while utilizing a simpler patent framework with significantly lower licensing costs. The standard supports video resolutions from standard definition up to high definition, making it suitable for both terrestrial digital television broadcasting and broadband streaming. Key technical features include 8x8 block transforms, multiple prediction modes, and a loop filter designed to reduce blocking artifacts at low bit rates. The Chinese government endorsed CAVS as the mandatory compression standard for the national digital TV broadcasting system, ensuring broad deployment across set-top boxes and television receivers in the country. While CAVS has limited international adoption compared to H.264 or HEVC, its significance lies in serving one of the largest media markets in the world and demonstrating a viable national alternative to globally dominant video coding standards.
Initial release: February 2006
M4V is a video container format developed by Apple Inc. and introduced alongside the iTunes Video Store in October 2005. Technically, M4V is nearly identical to the standard MP4 format (MPEG-4 Part 14), with the primary distinction being optional FairPlay DRM protection applied to purchased content from the iTunes Store. Unprotected M4V files are fully compatible with any player that handles MP4, as the underlying container structure and codec support are the same. The format typically contains H.264 video and AAC audio, supporting resolutions up to 4K and features like chapter markers, subtitle tracks, and metadata tags for title, artwork, and ratings. Apple chose the M4V extension to distinguish iTunes content from generic MP4 files, primarily so that DRM-protected purchases would be recognized by the Apple ecosystem of devices and software. M4V files play natively on macOS, iOS, iPadOS, and Apple TV, and unprotected versions work seamlessly in most major media players across all platforms. The format gained significant traction as the iTunes Store became a dominant platform for purchasing and renting digital movies and TV shows. Compatibility with the broader MP4 ecosystem means that video and audio streams within DRM-free M4V files can be processed by virtually any modern editing or transcoding tool without conversion.
Developer: Apple Inc.
Initial release: October 2005

Frequently Asked Questions

Why should I convert CAVS to M4V?

CAVS is a Chinese regional standard with very little support outside China. Converting to M4V makes your videos playable on devices and players worldwide.

How can I play M4V files?

iTunes, VLC, QuickTime, and Apple devices play M4V files seamlessly across the Apple ecosystem.

Will audio be preserved when converting?

Yes — the audio track from your CAVS file is carried over into the M4V container during conversion automatically.

Does the conversion affect video quality?

You control the output settings. Choosing a high bitrate and matching resolution preserves quality close to the original CAVS source.

Can I convert multiple CAVS files at once?

Yes. Upload several CAVS videos in a single batch and convert them all to M4V simultaneously — no need to process them one by one.